One of our questions was “are you aware of the Dickens House?”. I suggested to the group that we drop it because it touches on an area we are not being asked to touch upon and it may even cause offence to Lee Ault (The Curator).

The Questions

  • Age (Under 10/11-15/15-21/22-30/31-50/Over 50)
  • Local/Easy access to Broadstairs?
  • Are you aware of Dickens’ Work?
  • Can you name 5 of his books?
  • Are you aware of the Dickens House, Broadstairs?
  • Do special appearances attract you to events?
  • Do you buy programs?
  • What attracts you to a program? (Visual/Content/The Event itself)
  • How much would you spend on a program? (Under £3/£4-£6/£7-£10/Over £10)

Danny’s Summary of Our Audience Research

“There is obviously a potentially huge audience of dedicated Dickens’ fans that needed to be catered for with this programme. Anyone who has walked down Broadstairs High Street during Dickens’ Week will have seen just a sample of their enthusiasm. So this programme needed to appeal to a world wide audience of hardcore Dickens fans.

But our research also showed the fresh enthusiasm for Dickens in the young. Recent televised adaptations of his work, such as Great Expectations and The Mystery of Edwin Drood, plus the timeless appeal of tales such as A Christmas Carol and Oliver Twist, are drawing in a new fanbase. This was something we thought needed exploring.”

Will Ward will be producing some visual representations from the results.


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