Change of Concept

Original Concept: “Helvetica of England” >> Helvetica Style, England Content
New Concept: “Helvetica of England” >> Quotes >> Opinions >> Debates >> Shouting >> Disorder >> Inconsistant << Changes Design with each one << Many Varying Weights << Gill Sans

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Concept Development

So the idea is to create an a book that is as inconsisnent as possible. I will use uncomplimentary colours, unaligning page sizes and more to acheive this. I do however need something consistant to remind the reader they are reading the same book!

I am thinking along the lines of scrap books to acheive the randomness.

The Inconsitency in Gill Sans

The Inconsitency in Gill Sans

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