Original Concept: “Helvetica of England” >> Helvetica Style, England Content
New Concept: “Helvetica of England” >> Quotes >> Opinions >> Debates >> Shouting >> Disorder >> Inconsistant << Changes Design with each one << Many Varying Weights << Gill Sans
So the idea is to create an a book that is as inconsisnent as possible. I will use uncomplimentary colours, unaligning page sizes and more to acheive this. I do however need something consistant to remind the reader they are reading the same book!
I am thinking along the lines of scrap books to acheive the randomness.