Concrete Concept: Connect & Multiply


I took, what I thought to be, the strongest of the two concepts and delved deeper into this one. I thought about singular things that multiply or connect with more to create something larger. Immediately my brain said “Pixels”. This was something that would work perfectly with the laptops and, I think I knew, I would probably always end up back here as it was really strong.
I felt it was too obvious though, as it was one of the first things I thought. Speaking to some others, however, it didn’t seem that obvious. They were impressed at the idea. Good news.

I did try and think of other ways to deliver my “volunteer and charitable individual”-based concept.
Other, possibly weaker, directions:

  • Mass Marketed > Toys > Peoples (Dolls/Action Man)
  • Puzzle Pieces
  • Seeds > Growing to Plants
  • Populate > Familys > Generations
  • Numbers > Mathematics > Mulitply

I think the strongest out of the 5 above is the puzzle piece, as I can easily link puzzles to schools and children, but I still couldn’t shake the feeling that my pixel idea was far stronger.


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