Above are my teasers for the redesign of ‘Food and Travel’. There are four significant points I want to make.
- I chose two photographs I took whilst in Gambia in 2011 because they both, individually, embody the two themes of the magazine (food when travelled).
- The slogan came from the idea of “how do I summarise the redesigns concept”. Both of what this magazine offers are wrapped up in the word ‘experience’. I thought that saying “for just £4.95” would explain that it is a magazine and, all-together, proposes the idea that it is offering something new and unique.
- The logo has been slightly altered. I have redesigned it by simply by removing the lines, either side of the word ‘and’ (see below). This is to create less of a divide between the two topics, hopefully allowing them to no longer be “Food” and “Travel” but one Experience.
- The box around the message is the size of what my new magazine is going to be, 185 x 205 mm. I chose this size so that it is can show obviously that this is no longer just a magazine, it is now something totally unique. I think using the new size as a box, serves as a doorway or a portal to this place.