I got my business cards back from the printers today and I am extremely happy with them!
The idea of the cards centres around the logo and it’s shattered box. I figured there is a strong concept in the idea of the logo being broken apart (even more than it already is). The key point isn’t that it can be broken, I think the significance lies with the cards being put together. There is an obvious strength in unity when this happens.
The best way I can explain the business cards is this: One business card is not the wine Glast logo. There appears to simply be some random shrapnel on the reverse.
Whereas together they create the logo, they create the brand and they create a singular, unbroken entity.